Vincenzo Nibali and Nilox continue the road together
The exclusive agreement between Nilox and Vincenzo Nibali, the cycling champion capable of winning all three Grande Giri (Vuelta a España), Giro d'Italia and Tour de France), as well as the Giro di Lombardia and the Milano-Sanremo, is renewed.
The collaboration between the brand and the cyclist began in 2015, when “lo Squalo” chose to be accompanied to the Tour de France by Nilox action cams. In 2016, on the occasion of the Giro d’Italia that he then won, Nibali brought Nilox bodyguard with him, in addition to the cams. With his very accurate tracking system, it always allowed to geo-locate the position of the champion and to never lose sight of his bicycle acting as a real anti-theft.
From 2017 Nibali is testimonial of the products of the range of electric mobility, which the Champion uses to have fun in his spare time. Hoverboard, skateboard and electric scooters of the DOC line, with which the champion had fun with his fans even during the recent GranFondo. The collaboration is so well established that the cyclist shares with Nilox his opinion about the comfort, functionality and design of some products, to support the brand to improve its design.
“I am happy that Nilox innovative high-tech products are still at my side. The action cams and the bodyguard wearable safety system have accompanied me on the streets all over the world. With the products of the DOC line, Nilox is with me also in my spare time, to have fun by myself and with my family”, commented Vincenzo Nibali.
“Vincenzo Nibali is a phenomenon that has for us the great merit of being at the same time a great lover of technology. Our relationship has been working for several years, we have accompanied him in training, in his most prestigious races and every year in the GranFondo that brings together his fans and supporters. We are proud to be alongside this great champion and to continue to cheer for him in his main challenges” added Michele Bertacco, Nilox Brand Director.
With this agreement Nilox strengthens its brand-cult image for those who love the latest technology, preferring an outdoor lifestyle. Thanks to its original positioning, Nilox has become the number 1 brand in 2-wheel electric mobility and one of the first names in the action cam segment.