AGREEMENT FOR THE DISTRIBUTION IN ITALY, USA, FRANCE AND UK
A new important and strategic cooperation between Manfrotto, world leader in the photography, imaging equipment and accessories industry, and Nilox for distributing in Italy (through the photography channel), France, USA and United Kingdom (through all trade channels, from large-scale modern distribution to specialized retail) the brand’s technology for sport.
Action cam market has gone from 6.9 to 9.6 million of sold pieces in 2015 all over the world, marking a remarkable growth for the wearable gadgets’ sector, and in this very positive trend Manfrotto will support the Nilox products distribution.
Indeed, Manfrotto states its presence in the Italian market with its own Distribution, for the sale of accessories and supports in the photographic, video, broadcast and lighting imaging sectors, and will provide Nilox with its widespread distribution network, in order to create significant synergies to be further developed in the coming years. Furthermore, thanks to this new cooperation, Manfrotto will be also committed at the production level, by studying new accessories specifically designed for Nilox products.
“This agreement is particularly significant for us – states Giovanni Augusti, Manfrotto Strategic Alliance Director & Italy Country Manager – Nilox is an important player in the action cameras’ market in Italy and is bonded to Manfrotto by a substantial inclination to research and innovation, essential aspects for us. In Italy, Manfrotto Distribution will bring Nilox products in the specialty stores of the photography channel, while in France, USA and UK we will bring it also in the specialized and organized large distribution. This cooperation is coherent with Manfrotto’s recent products launches and it will allow us studying from the inside the action cameras’ market, in which there could be important development opportunities.”
“Cooperation with world champions as Marc Marquez and with international events as the Superbike, beloved by wider public, has generated an important request of Nilox brand from foreign countries. The agreement with Manfrotto represents a huge opportunity for satisfying always-growing requests coming from abroad, in addition to an even more widespread presence on the Italian territory – added Michele Bertacco, Nilox Brand Director. We share with Manfrotto the will of creating products answering specific needs of our customers, and for this reason we will be working together in the next few years in order to develop and realize tailored accessories for Nilox.”
*Gfk data published on April 2015 at IFA Global Press Conference in Malta